Marketing Research (exam)

NameUniversityCourseTutorDateMarketing Research (ExamQuestion 1 (7 pointsindustrial health Technologies , Ltd (IHT , located on the easternmost slide is a manufacturer of industrial inhalers . The Research and culture (R D ) department recently designed a strain inhaler for the asbestos- interruption industry that is assault and battery powered and would leave the operate life of current models from 8 to 30 hours with appear recharging . A comparable model introduced by Deep Mine caoutchouc frame-up (DMSA ) four months earlier was marginally successful . even so , both(prenominal) IHT s and DMSA s models suffered from a technical flaw . It was found that use of the respirators without recharging for 30 hours required 18 hours of recharging to return the batteries to a state of well-favoured clap Notwithstanding this technical flaw , IHT s management law squad , headed by Chuck Montford , was excited about R D s efforts . Carl Corydon , IHT s marketing manager , and Chuck had decided to do a warning resume to A random of deoxycytidine monophosphate asbestos-abatement firms was to be chosen from a heed of East sailing federally licensed asbestos-abatement firms . Mail questionnaires were designed to qualify respondents strengths and opinions towards this modernistic respirator (2 pts (a ) Identify the underlying look objective (s ) in this oneThe look into objective in this case is setting out to pass judgment customers reactions in relation to the capability of the impertinently battery . The industrial Health Technologies Ltd (IHT ) team would like to conduce aground how consumers perceived the proto lineament respirator which although which upsurge stay 30 hrs without recharging , requires an additional 18 hours of recharging so that the complete state of battery charge support be returned and maintainedTh! e another(prenominal) objective relates to the technical flaw that the respirator posses basing on the customers opinions and attitude . The technical flaw that is experienced by this warning respiratory device is that it cannot charge for a shorter cartridge holder disrespect its long duration in sustaining the amount of battery charge that it has .

The Research and Development department at Industrial Health Technologies , Ltd has therefore embarked on a mission to establish the reasons fuck this technological flaw carrying out a sample survey that will be able to establish wherefore this prototype respiratory takes a lot of time du ration charging . thence the objectives are conceived with an aim of satisfying a involve in the organization . How specific ,measurable , realiable , achievable and timebound objectives are determine whether the interrogation will achieve their goals and obtain valid results (2 pts (b ) What type of research design is being applyThe research design which is used in the case above is an experiment carried out by playacting a sample survey to A random of a 100 aspects - abatement firms . This was to be selected from a list of aspects- abatement firms that are federally licensed from East Coast . In addition mail questionnaires will also be distributed to unlike people so that their opinions about the device can be established . This therefore makes it a quantitative research that applies the use of questionnaires in...If you want to get a full essay, ready it on our website: BestEssayCheap.com

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